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MARKETING PLAN
1. Advertising
     A.    Signs: The CENTURY 21 "Gold Post" which
            includes Agent name and phone number.
     B.    Print Media: An average of biweekly in one or more
            of the following:
            
            HALLMARK HOMES MAGAZINE
            COAST TO COUNTRY HOME MAGAZINE
            SHOWCASE OF HOMES
            THE SHORELINE PICTORIAL & SHOPPER
            THE MAIN STREET NEWS
            THE HARTFORD COURANT
            OTHER NEWSPAPERS AS APPROPRIATE


     C.    Listings: Midd-shore Association of Realtors (MLS)
     D.    Fliers: Mailed to Buyers and an extensive Broker
            mailing list
     E.    Internet: Visible on the World Wide Web at
            www.c21heritage.com

2. Office Support
     A.    Office: High visibility in the heart of Chester village
            with an attractive 24 hour window display.
     B.    24 Hour Phone Coverage: State-of-the-art Voice
            Mail System
     C.    Communication: Property advertisements mailed
             regularly
     D.     Seller Service Pledge: Our pledge to maket and
             sell your property in writing backed by the
             CENTURY 21 system

3. CENTURY 21 International Support Services
     A.     International Referral Network: 7000 offices
             world-wide
     B.     National Advertising: CENTURY 21 system name
             recognition through television, radio and print
             media
     C.     800 Number Direct Dial - 1-800-4-HOUSES

 

DEBORAH ALLDREDGE - REALTOR
CENTURY 21 Heritage Company
One Main Street Chester CT 06412
860-526-1200 (voice mail 221) or 860-526-3684
internet e-mail   deb@deballdredge.com